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CATCH

At a time when misinformation is strife, CATCH gives parents the right information, at a time that’s right for them. CATCH gives parents of under fives locally relevant information when they need and want it via an app, resulting in increased confidence to self-care and addressing inappropriate use of NHS services.

  • Self-management
CATCH logo

CATCH provides articles from the NHS, as well as national charities and organisations, in one place together with details of local services. Everything in CATCH is approved locally so information is trusted and reliable. Content within the app can therefore be tailored to each region.

Users receive notifications to articles based on their child’s age so content is “drip-fed” to avoid information overload. Stakeholders are able to send out notifications to specific areas where required (i.e. handwashing notification to an area experiencing a spike in COVID-19 cases).

CATCH has its own IG compliant analytics platform, which tracks downloads, returning users and articles opened down to an LSOA. This is helpful to understand performance and to identify issues affecting specific areas so targeted interventions can be organised.

Impact

Feedback from professionals and parents suggests that CATCH can improve confidence to self-care, with 88.5% of users agreeing that they felt more confident after using CATCH. Other evidence obtained through user and professional surveys also found:

  • 94% of users would recommend CATCH to friends and family
  • 81.1% of professionals thought that CATCH was helpful in their area
  • Professionals felt that CATCH could improve a number of public health outcomes, including breastfeeding, school readiness and vaccination uptake

“Often, [parents’] anxieties stem from not knowing what else to do when their child is ill. The CATCH app offers guidance and reassurance for parents to provide self-care for their children at home.” – Dr Kilroy, Lead Clinician for Emergency Medicine, Macclesfield Hospital